With the world debut of HDTVI (high definition composite video interface) — the latest technological breakthrough in long-distance HD-over-coax technology, Dahua Technology demonstrated both its R&D capability and determination to become a total solutions provider. The innovative HDTVI makes possible the transmission of HD video without latency over a distance of up to 500 meters via coaxial cables. In other words, end users now have the option to upgrade existing systems from standard definition to megapixel high resolution at a lower cost.
Although network video technology has penetrated the majority of market sectors and geographic regions, the current global security market is still dominated by analog systems in terms of sales volume. Accordingly, Dahua still sees plenty of opportunities in the traditional analog market. "For a big commercial building with around 40 million coaxial cables, recabling can be extremely costly and time consuming. At the same time, end users want higher picture quality. Therefore, we believe end users would increase their demand of HD-over-coax technology and Dahua's latest innovation, which enables HD video transmission via coaxial cable within a 500-meter distance would be the solution to fit all these requirements," said Liquan Fu, President of Dahua Technology.
GLobal Marketing with Focus on Asia
With a strong network of local distributors around the world, Dahua plans to market HDTVI internationally, with an emphasis in Asia. The company sees Asia as one of the biggest markets and a region where HD demand is booming, especially in the ASEAN member states. "Statistically speaking, the ratio of analog to IP-based products is currently 9 to 1 in India. The Indian market is one of the markets experiencing great demand for HD, as is the Brazilian market. Therefore, we can predict that HDTVI has the potential to shine in other analog- dominated markets too," said Tim Shen, Overseas Marketing Director at Dahua.
Currently, Dahua is confident that there will be great demand for HDTVI in verticals where HD video is required, and end users want hassle-free IP camera systems and are often reluctant to replace the entire exsisting infrastructure of cables. These verticals include the residential sector and certain SMB sectors in retail, banking and casinos.
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