2014/08/22

A&S Report - Security World Corporate News

- Danish Condo Complex Crime Rate Drops with IQinVision Product


IQinVision, an network camera provider, announced that Ellemarken Condominiums, located in Koge, Denmark, has deployed a combined IQinVision and Milestone IP-based video surveillance system to improve safety and reduce vandalism. Denmark-based value-added integrator Smartguard is in charge of project installation.

The Ellemarken complex is comprised of more than 4,500 bedroom units. The condominium's management sought to improve overall security at the complex, avoid break-ins and theft, reduce graffiti, and prevent unauthorized persons from entering buildings through each building's stairwell entrances.

Several crimes have already been solved using video evidence. With the large decrease in the number of crimes and other expensive incidents, management is confident that their expenditure on the IQinVision IP Cameras will achieve a full return on investment within two years.

- NAV Awarded WSCA Contract for Security and Protection Services


North American Video (NAV), a provider of security systems integration technology and services, has been awarded a contract with the Western States Contracting Alliance (WSCA) to provide electronic security products and technologies, along with installation, integration, and repair services. The contract for the newly established purchase category of security and protection services, will ensure that members in the National Association of State Purchasing Officials (NASPO) states have access to industry-leading electronic security technologies and full systems integration services. All authorized governmental entities in any state are welcome to use WSCA-NASPO cooperative contracts with the approval of that state's chief procurement official. Cooperative purchasing benefits states as well as cities, counties, public schools, institutions of higher education, and other eligible entities.

- Assa Abloy Provides Locks and Door Solutions for Sochi Olympics


Assa Abloy Group companies have played an integral part in readying the resort town of Sochi, Russia, for the 2014 Olympic Winter Games, providing door and lock solutions for the international airport, sporting facilities, and hotels.

The biggest project for Abloy, an Assa Abloy Group company with a large presence in Russia, has been providing door automatics, door closers, and mechanical and electric locks for the international airport that was built for the Olympics. The company also provided door and locking solutions for hotels and sporting facilities, like the skating arenas.

VingCard Elsafe, another Assa Abloy Group company, has also contributed to the construction in Sochi. The company installed electronic card locks in about 60 percent of new hotel rooms built in the city - 12,000 rooms - and safes in about 6,000 rooms.

Both companies have been hard at work since Sochi was awarded the Olympics back in 2007. Playing a large role in the games is a central part of Assa Abloy Group's strategy to focus more on emerging markets like Russia. The company is already positioning itself for the 2018 FIFA World Cup to be held in Russia.


- Canon Partners with Nedap to Provide an Integrated Security Platform


Canon Europe, a world leader in imaging solutions, has been selected and accredited as a hardware security partner by Nedap Security Management. The new partnership makes Canon's entire range of network cameras available to Nedap's customers through compatibility with its security management software and provides a powerful video management package to systems integrators and end users.

The accreditation will bring a number of benefits to systems integrators and customers by extending Canon's in-built analytics, and is compatible with Canon's entire range of network cameras. Nedap's solution will build on this by providing functionalities for access control, intrusion detection, video management, and locker management in one fully integrated platform.

CES 2014: The Year of the Smart Home (Kind of)

A prominent theme this year at CES was the smart home - there seemed to be value in connecting to the Internet every object in the home. Another was wearables, which, in essence, turns the user into a connected device. A noticeable trend was the slow death of "home automation" as a buzzword. In its place, terms like "smart home" and "connected home" became dominant.

Home automation has been around for more than a decade, but has remained relatively stagnant until recent years. Multiple factors contribute to the revisited interest. US telcos have poured significant resources into market education, helping consumers better understand how they can benefit from an automated home. Another reason the pace of development has accelerated is because of advances in manufacturing and wireless technologies. And then, of course, there's price — no longer do smart home systems come with a hefty price tag and require professional installation.

At its core, however, the smart home market has benefited greatly from the prevalence of smartphones and the emergence of the app economy. In many markets, more than half of the population keep in their pocket a powerful, handheld, multipurpose computer that features a large screen display, numerous sensors, and is always connected. The mostobvious implication this has for users is inexpensive remote video surveillance system that allows them to keep an eye on their home, whether they're mainly interested in enforcing curfews for children, keeping an eye on pets, or for security purposes. With a little imagination, however, the possibilities are endless.

Demonstrable Benefits
One promise of the smart home is to make homes more intelligent, thereby enabling devices and service to offer convenience, comfort, security or safety. This is accomplished through sensors that give insight about the environment, services or devices that process that data, and devices that act accordingly. This year at CES, the potential of the smart home was highlighted by demonstrations of open standards like ZigBee, Z-Wave and AllJoyn.

Qualcomm's "Connected Smart Home" demonstration showcased how AllJoyn devices could send notifications to every other AllJoyn device on the network and trigger events. Some of the devices featured were an August smart lock that could be controlled via a smartphone app, Lifx lights that change color according to the trigger, a Haier air conditioner that responded to triggers sent by the aforementioned devices, and more.

ZigBee's booth, while not as elaborate, also showcased how devices from different manufacturers could work together seamlessly to enhance day-to-day life. Z-Wave touts the largest ecosystem of smart home devices, announcing late last year the 1,000th addition to its family of supported devices. Their booth focused on how the standard and Z-Wave devices have evolved over the years.

Popular Product Categories
Home appliance makers Haier, LG, Samsung and Whirlpool showcased their visions of a smart home. However, more common products at CES were ones that consumers can easily relate to and understand the benefits, such as various types of cameras, smart door locks, smart outlets and power strips, and lighting equipment.

Quite a few manufacturers showcased home security cameras. Basic features include remote monitoring via smartphones, Wi-Fi connectivity and PIR motion sensors. More advanced models included features like two-way audio, notifications and cloud-based storage.

Home security cameras are already fairly mature products, so the more interesting ones were all about creative applications. Amaryllo's Skype-certified iCam HD cameras featured an aesthetically pleasing design and AR-like controls. FLIR Systems introduced a multipurpose camera that uses optional cases to become either an indoor or outdoor home security camera, wearable camera or dashboard camera. Video door phones like Skybell and Doorbot upgrade traditional doorbells with video, audio, smartphone notifications and remote monitoring.

Two notable cameras at CES were crowdfunded smart home use cameras Canary and Blacksumac's Piper. They both integrate into the smart home ecosystem and have built-in sensors that enable innovative features. Canary is a member of the AllSeen Alliance, while Piper uses the Z-Wave protocol.

Numerous vendors were touting smart plugs or power strips. The most obvious value in connecting ordinary objects to the Internet is that they enable off-site control, and power strips are no exception. More advanced ones also connect to other appliances in the home via proprietary or open standards, enabling infinite possibilities for automation.

Lighting equipment was more colorful than anything else. Philips Hue brought smart light bulbs to the mainstream, and is arguably the market leader in this product category. Its 16 million colors cater to any user and any mood, while IFTTT and Zigbee support enable trigger-based events. Startups like Lifx and ilumi have their own takes on this product category, however. Lifx uses AllJoyn to eliminate the need for a dedicated hub that needs to be attached to the router, while ilumi uses Bluetooth.

It is evident from this year's CES that there is true value in connecting almost every object to the Internet. From spoons to toothbrushes to scales to flowerpots to refrigerators, connected objects can send data on usage patterns and user behavior to other devices or cloud-based services. This data can then be recorded and analyzed to, ideally, provide insight on how users can improve their lifestyles. For objects that do not yet have built-in sensors or connectivity, Sen.se's compact multipurpose sensors can be attached to any object to fill in the gap.

Close, But Not Quite
Interoperability was a hot topic for connected devices, arguably because a smart home cannot really be smart unless devices can talk to each other. Many device makers are beginning to realize this, touting at CES the number of third-party devices they work with. However, with a number of open standards on the market, such as Z-Wave, ZigBee and Bluetooth, consumers are essentially choosing between different open, but incompatible, ecosystems.

Another problem is that most of these devices require users to install an app to control each of them. This is essentially the 21st century's take on the remote control basket. Users did not enjoy the remote control basket; likewise, controlling one's homes via a dozen individual apps is an issue that needs resolving.

While an army of Internet-connected devices can enrich a user's life, it does not necessarily make a home smart. For the smart home movement to reach its full potential, devices need to be able to talk to each other. There is hope, however. Smart hubs, or gateways, like Revolv, SmartThings and Staples Connect attempt to unify different standards and devices through a single user interface.

The smart house security market seems to be taking off, but there is still a bit of work to do before it can "really" take off. This year's CES was primarily about picking low-hanging fruit, with device makers adding Internet connectivity and smartphone operation to "dumb" objects in the home that can clearly benefit from them. The coming year will, hopefully, see different industries work together to continue to educate the market and help consumers understand scenarios in which their lives can be improved by a smarter home. Many people at the show were excited about recent developments in smart home devices, but admitted that the market is still in its early stages — there are still countless scenarios and applications to explore.

2014/08/21

Security World Corporate News

1) HID Global Acquires Biometric Leader Lumidigm, Enhances Authentication Portfolio


HID Global announced the acquisition of Lumidigm, the authentication solution provider that uses multispectral imaging technology, software, and biometric fingerprint sensors to authenticate identities with a high degree of certainty. The acquisition extends HID Global's authentication portfolio while positioning the company to deliver a variety of network video surveillance solutions.

"The combined company will have the opportunity to apply multispectral imaging capabilities to credential acquisition and authentication, gesture recognition, and other image-based process control systems, making multi-factor authentication on a single, integrated device a reality," said Bob Harbour, Executive Chairman of Lumidigm and Chairman and President of the International Biometrics & Identification Association.


2) Bosch Secures New Five-Star Hotel in Sochi


The new five-star Radisson Blu Resort and Congress Center in Sochi relies on Bosch when it comes to security. The luxury resort, which celebrated its grand opening in time for the biggest event ever held in Sochi, is equipped with Bosch fire alarm systems, public address and evacuation technology, and a comprehensive video surveillance system, all integrated and centrally managed via the building integration system.

Located close to the Black Sea coast, the Radisson Blu features more than 500 guest rooms, three restaurants, a health club, spa, and other amenities. With 11 conference rooms, the Radisson Blu also features one of the largest hotel-attached convention centers in southern Russia.

As the different parts of the building also have different safety requirements, Krasnoda-based installer, Computer-Svyaz, designed a networked solution with 11 independent fire panels and more than 8,000 fire detectors, all managed as one integrated system. The Bosch fire alarm system tightly interacts with the Bosch public address system to ensure a fast evacuation if needed. The Bosch video surveillance solution consists of almost 300 IP Cameras managed by the Bosch video management system. Bosch intelligent video analysis is used to detect critical situations and to reduce the expenditure of human labor.

3) Navtech Radar Tightens Security at Ostrava Airport


Ostrava Airport in the Czech Republic has become the latest European airport to conform to the new EU regulations, which stipulate that improved perimeter security measures must be in place by 2015. Working with a group of technology partners, all based out of Brno, including ADI Global Distribution, Techniserv IT, and Security Technologies, the airport has implemented a wide-area video surveillance solution from Navtech Radar.

The wide-area surveillance capabilities are tied in to Navtech Radar's physical security information management (PSIM) system.

Ostrava Airport expects to be an early adopter of Navtech Radar's PSIM system, which was released in the first quarter of 2014. The system includes a number of new features such as advanced user management and track handover, which allows multiple radars to transfer a track between each other, enabling more powerful event analysis.

2014/08/20

Special Features - IR and Low-Lux Camera Selection and Installation


Setting up security systems in any environment that lacks adequate lighting is both challenging and demanding. Poor or non-existent lighting conditions require specific technology and installation techniques, as errors in the selection, installation, and application of cameras and their peripherals will affect performance quality. This article explores the selection and installation of infrared and night-vision/low-lux cameras.

Understanding Low-Lux and Night-Vision Cameras

The first step in the selection process of low-lux or night-vision cameras is an understanding of the various applications that require low-light and night-vision features, in addition to the camera specifications. This ensures that the most appropriate cameras are selected for the environment of the project in question.

Low-lux surveillance generally refers to cameras that are able to capture images of viewable quality in low-light conditions without the need for auxiliary lights. Factors affecting performance include the combined effects of the sensors, the image processing unit, ISP/DSP, and the lens optics, all of which play a part in determining the actual performance of cameras under low-lux and night-vision conditions. The following are several ways to achieve the desired results.

Most Frequently Used: Low-Light Mode
Cameras featuring this low-light, high-sensing mode — also known as low-light, full-color mode - utilize Super HAD, Ex-view/EXTRA-View CCD, or back-illuminated CMOS sensors. These sensors perform well in low-light conditions with good visibility and near-IR reactions. Cameras using this technology tend to perform well under various weather conditions and function as day/night cameras, as they are able to capture color images in both daytime and low-lux conditions. Generally speaking, low lux can reach 0.1 lux in color mode and 0.01 lux in black/white mode. IR illuminators providing near-IR light can be used in conjunction in 0 lux conditions, but these are generally not listed as part of the low-light, color-mode specifications. Most of these type of cameras utilize Ex-view-HAD technology, which are capable of performing in conditions of up to 0.01to 0.001 lux. Such cameras are not only able to capture clear images, but are also able to limit noise levels in color images taken under low-lux conditions, without the need to reduce shutter speed or increase iris diameter. Hence, they are considered to be capable of achieving low-lux surveillance.

Most Convenient: Day/Night Mode
Cameras featuring day/night modes use mechanical principals and are gradually becoming more common on the market. Most day/night cameras are labeled as colored 0.1 lux and IRC on black/white 0.01 to 0.001lux. It should be noted that since 0 lux does not really mean anything in this context, therefore, no special explanation of it is needed for low-light nighttime application. These cameras make use of near-IR light to deliver black and white images when light is reduced to a certain level - the camera switches to IR cut or to black/white mode after sensing the lower IR levels through the IR filter, and the images are converted from color to black and white.

When the IR-cut filter is removed during the conversion, however, the focus of the image is shifted. Hence, IR lenses are generally used to prevent a shifting of focus or inaccurate color displays, and to maintain consistency between the images taken during the day and at night.

Although uptake of such cameras is increasing, IR lenses are higher in cost and inevitably increase investment costs for the end user. In other words, they may not be the most ideal choice for low-lux applications.

Last Resort: IR Illumination Mode
This method involves the use of an IR illuminator to light up the areas of surveillance. Apart from day/night cameras, IR cameras, as they are called, are one of the best applications for low-lux settings. The IR illuminator can either be an add-on module to the camera or be integrated in the camera housing. Since CCD and CMOS sensors already boast incredible light-sensitivity and are able to capture the majority of visible light and IR spectrum, IR illuminators enhance images in nighttime environments by allowing the image sensors to capture sharper images. Clearer images are also captured in dark conditions because light sensitivity under black/white mode is already higher than under color mode.

IR illumination makes it possible to set up surveillance systems under 0 lux conditions. Its automatic light detection feature also allows this application to be used with either black/white or day/night cameras to enhance low-lux and night-vision surveillance capabilities.

Most Risky: Digital Slow Shutter
The last camera application is achieved through slowing down the camera's electronic shutter speed, thereby prolonging the sensor's exposure to light to capture brighter pictures. Sometimes known as frame-accumulation mode, it utilizes digital slow shutter technology to electronically "accumulate" frames captured in inadequate lighting to build a clearer image. For example, an aperture setting of f1.2 to 1.4 captures enough frames in low-light conditions to reach 0.001lux. For some, this is a simple yet reliable way of achieving results in low-light conditions. However, DSS technology is best used in low-light conditions with fixed cameras and in environments with minimal light changes; under other conditions blurred or lagged images are more likely to occur. Consequently, it is most suitable for sites where there is minimal movement and the use of IR or auxiliary lights are prohibited.

The four aforementioned products can serve as a basis when considering and selecting products for low-light and night-vision applications. The next step is to discuss the installation so that the best results are achieved.

Rules For Selecting IR and Low-Lux Products

The comprehensiveness of a complete, well-designed system depends on the appropriate selection of IR and night-vision surveillance products. Thorough consideration of the camera and its peripheral products — such as IR lights, lenses, protective cover, and power supply — is required prior to determining whether or not IR illuminators would be compatible with the products and/or affect the quality of the images.

The following section provides some guidelines to ensure product compatibility, as well as ensure the safety of those installing the products.

Paying Attention to the Camera's Aperture
Aperture size is decreasing and the market currently provides a range of 1/1.8" to 1/4". The aperture size determines the amount of light that can pass through the lens and reach the image sensor — a larger aperture allows for more exposure, while a smaller one allows for less. Another thing worth paying attention to is the lens, as the focal length and aperture size are inversely proportional. For example, lenses of 4mm can achieve an aperture of f1.2 to1.4, but lenses of 50mm to 200mm can only achieve a maximum aperture of f1.8 to 2.2. Consequently, this affects light exposure, and when used with an IR filter, can also affect color accuracy.

Identifying Cameras that Require Low-Light Features
A camera's minimum illumination rating specifies the lowest threshold of lighting conditions for it to record video/images of viewable quality. Camera manufacturers will specify the lowest f-stop for different apertures, which is also the camera's minimum illumination or sensitivity rate. If the camera's minimum illumination rate is higher than the IR illuminator's spectrum, the effective distance will be affected, resulting in inadequate projection area. The resulting image will be one of a bright center surrounded by darkness. Hence, whether or not the camera is truly a low-lux camera is an important deciding factor for low-light surveillance.

Considering the Options of Black/White Cameras or Day/Night, Color/Monochrome Cameras
Aside from the camera's built-in low-light capabilities, the CCD sensor also has a wide spectrum range, making it sensitive to both visible and IR light. Hence, it is capable of providing a clear monochrome image in both low-light and nighttime conditions. When used with a day/night, black/white camera, it is able to transmit signals in color. The CCD sensors separate signals into the primary colors of red, blue, and green to create a color image output within the visible light spectrum. Current technology makes it possible to digitally set day/night, color/monochrome sensitivity to IR lights.

Hidden Requirements when Setting Up Low-Light and Night-Vision Surveillance
A skillful application of masking technology will allow IR lights to only cover the area, building, or infrastructure that requires surveillance, and prevent light from escaping and disturbing the community, or creating light pollution in the recorded images/video. Optical sensing lights that are either sensitive to light or sensitive to heat can be set to be triggered only when ambient light falls below critical levels, or when someone suspicious approaches.

High-Speed Positioning of IR Cameras
CCD cameras are decreasing in size and lenses are, in turn, becoming increasingly sophisticated. They now feature multiple focal and distance settings. The decreasing size and weight of cameras and lenses allows the camera mount to be more flexible. It is now possible to preset the angles and positions, such as PTZ and IR camera features. When used in conjunction with IR cameras or IR illuminators and various preset triggers, it is possible to set IR night-vision cameras to point at the scene in question in "real time."

Compatibility Between Cameras and Lenses
Cameras are generally equipped with automatic shutter modes and AES and AGC features. These features can supplement night-vision recording and other end-user requirements. Another requirement of night-vision surveillance is that the lenses should have automatic aperture modes so that it can automatically adjust to the light differences between day and night.

Camera Power Supply Requirements
Front-end power supply of the surveillance system should be unified. When IR illumination is used, considerations include IR lights, IR LED, and the current and voltage of the power supply. The distance of the cable also affects the system since currents weaken over transmission distance. If there are a lot of IR lights far away from the main power supply, using a central power supply of DC12V may cause the voltage of the lights closest to the power supply to be overly high, while those farther out are considerably weaker. In addition, fluctuations in voltage may shorten the lifespan of IR lights.

At the same time, when the voltage is too low performance may be affected due to inadequate light and distance projection. Hence, it is recommended to use a power supply of AC240V, as DC voltage fluctuations between AC100V-240V ensures a stable power output and stable performance of IR lights.

The last section continues to look at IR and night-vision installation and applications.

Things To Note When Installing IR and Night-Vision Cameras

IR and night-vision cameras are discreet and have a far-reaching scope and stable performance, if installed correctly. For instance, cameras should be installed away from direct light because IR lights are triggered by the amount of light hitting the IR pane. In addition, try to avoid having black objects, empty spaces, bodies of water, or other objects that absorb IR lights in the area. This is because if IR lights are absorbed or weakened, the quality of the camera's performance is largely reduced.

To optimize IR or night-vision camera performance, pay attention to the following during installation:
1) Camera housing affects IR light performance, as light passes through different materials differently. For example, it should be kept in mind during installation that automatic defrosting glass weakens IR lights.

2) Avoid installing cameras in locations where there is direct strong light, such as sunlight and spotlights, to not only avoid the risk of overexposure, but prolong the lifespan of the CCD sensors.

3) IR cameras should avoid environments that are susceptible to radiation, dampness, dust, and extreme temperatures.

4) Some IR cameras only provide listings of power consumption rates, but do not include specifications for maximum distance or beamwidth. However, using power consumption as a measurement of the distance and beamwidth of IR lights is vague. Power consumption includes heat loss during the transmission process and from the lights themselves. The effectiveness of the optical glass also affects IR lights. Hence, the same IR lights may have vastly different projection distance and beamwidths.

5) As demand for IR illuminators rises, so has the number of manufacturers. However, camera manufacturer ratings are hard to compare as the technology and methods to do so differ between the manufacturers. Hence, it is crucial for end users to do their homework in terms of comparing products, reading installation manuals, and paying extra attention to safety precautions.

6) The amount of reflected light in the scene of surveillance is another factor to be considered. IR light shares the same reflection and refraction characteristics of visible light. Hence, the projection distance of IR light would be affected if the target scene does not contain buildings, walls, or signs that reflect light.

7) Simply considering the manufacturer's specified levels may not be enough to obtain desired results. As most IR illuminators on the market operate between wavelengths of 850nm and 940nm, cameras should be selected based on their sensitivity to these wavelengths.

8) The projection distance of IR illuminators is closely related to CCD sensors and their operating environments. Rain, fog, dust, and other weather conditions all affect projection distance. Moreover, the reflection between the environment and the target scene or object will also affect the performance of night-vision cameras, and is something that has to be carefully tested prior to installation.

9) Try and stick to electronic IRswitches, as many manufacturers use simple photosensitive systems to control the IR cut and switch the IR illuminators on or off. The use of an electronic smart chip to control the IR cut would enable more precise control settings.

Conclusion

IR and night-vision cameras are least affected by the migration to IP-based products in the security industry and are available in the form of network, SDI, and 960H cameras. There are also standards guiding the development and specifications of these cameras, further cementing their position as one of the mainstream products on the market.

Video Surveillance Promotes Operational Efficiency

One way companies are employing smart devices is by transforming smartphones into real-time video cameras. DVTel’s mobile app allows Android-based smart devices to record, analyze, review, and export video from any location. The system operates over WiFi, 3G/4G, and/or LTE networks, not only providing security teams with more mobility, but also complements existing surveillance networks by enabling surveillance in places that traditional cameras cannot reach.

In terms of video management software (VMS), Milestone Systems provided the University of St. Andrews School of Medicine with a custom system that went well beyond typical VMS functions. The medical school needed a system that would allow students to record, delete, share, bookmark, and present video evidence. Ultimately, Milestone came up with a video capture system that simultaneously monitors and records up to 46 clinical skills practical exams in separate “bed head” bays with high or standard definition PTZ network video cameras from Axis Communications. The recorded videos are then used by students and teachers as an educational tool. With video recordings of mock exams and procedures, students are able to review the material so that they can learn and improve. Additionally, the video evidence can also be used by the students as part of their medical training portfolio, which all UK medical students must gather during their seven-year training period.

2014/08/15

Cube Cameras Garner Major Support From Service Providers

Having the advantage of bundling home surveillance with other services they provide to homeowners, service providers are slowly gaining market share through cube cameras.

Externally, cube cameras appear to be similar, if not identical, to DIY cameras; yet, they are capable of performing the duties of professional surveillance cameras at a much more affordable price, as well as in a much more discreet manner. "Cube cameras are more like a consumer commodity, which is very susceptible to prices. SMB or residential markets are price sensitive to cube cameras, and they always seek low-cost solutions," added Ervin Wang, Sales Director of Messoa Technologies. For regular homeowners or owners of small and medium-sized businesses (SMB), they want to have the option of increasing security without breaking the bank.

As much as price is an important factor to customers, price is equally important to manufacturers. "Bear this in mind, manufacturers can well balance the product price and performance by optimizing the cost control, product manufacturing, logistics, and sales channel," stated Adler Wu, Product Marketing Manager at Hikvision Digital Technology. For service providers, they are able to shift the weight of product cost to their services to balance things out. "On the other side, take cloud service as an example, the product cost can be allocated as a monthly service charge. The focus here has been transferred to service rather than product price itself."

Different Channels, Different Requirements
Cube cameras are based on IP infrastructures so having sufficient network knowledge is vital, since most end users will likely encounter obstacles when configuring their cameras. "IT-based distributors that we target offer a completely different customer base from the traditional video surveillance distributors or installers, so this is something we certainly benefit from. Also with their IT background, they require less training and could help their customers better with their IT knowledge," said Wang.

Aside from regular or IT-based distributors and systems integrators, service providers are now becoming major channels for cube cameras as well, since these compact devices can be easily supplied to their clients with minimum hassle.

Service Providers Become Major Players
Service providers, especially communication service providers, are now becoming major channel players as they are able to combine home security, home automation, and home energy management into one integrated service for their clients. To provide such a complete package, some requirements that service providers look for when selecting cube cameras include efficient image compression technology to ensure smooth video quality on mobile surveillance; excellent integration with platforms of end devices; and easy installation and configuration for cost-effectiveness. "Considering the limited network bandwidth, efficient image compression technology is able to ensure good image quality without consuming excessive bandwidth and also to ensure smooth monitoring on mobile devices. Also, considering that cube cameras might be connected to different types of recorders with different video management software at the back end, having excellent integration with existing platforms is important," explained Steve Ma, Executive VP at VIVOTEK.

Service providers also take a different approach in terms of business strategy compared to manufacturers and distributors, who focus primarily on selling just the hardware. Due to the nature of how service providers operate, it is important they find a suitable supplier. "In general, telecom service providers and security service providers seek profit by charging monthly fees rather than selling products. Accordingly, they take video surveillance equipment as an extra service but not their main business. Their target is mostly the public consumers, which means 'easy to use' should be the number one consideration for products. Due to the many different platforms or IT infrastructure they use, the products' compatibility, reliable R&D capability, and credible manufacturing image delivery are some crucial factors for them to choose their preferable video surveillance manufacturer," added Wu from Hikvision.

For the majority of the population, smartphones and tablets are essential to their daily activities. These days, almost everyone who has a smartphone is addicted to their phones, since virtually any task can be completed with that smart little gadget in the palm of their hands. Hence, it makes sense that users want to be able to view their videos remotely from their surveillance cameras. Therefore, apps are also a major requirement for service providers. "For people who want to install security cameras at their homes or business, being able to see live video at all times is probably more important than just simply recording video. So it's all about real time. That's why the mobile phone app is a must as it provides remote live views for those who want to check on what's happening from time to time, especially when they are away. Another requirement to meet would be event management, which allows users to get informed of the event immediately as it happens," said Wang.

Cloudy Days Ahead
In this world of rapidly advancing technology, cloud solutions are quickly becoming a major demand, especially for service providers."They always require a cloud solution, to promote it together with their broadband internet offerings, where they sometimes give the camera away for free, but charge an additional monthly subscription fee for the cloud monitoring service,"said Shau-Chau You, VP of Zavio. Some manufacturers will also offer training for their systems integrators and have a professional FAE team on
hand to solve the problem for customers, according to John Wu, Sales VP at Hunt Electronic.

"Moreover, the emerging cloud service technology provides a totally new application mode for manufacturers to target end users. This service presents a bright prospect even though many challenges lie ahead. However, manufacturers still need to deploy market strategies firstly - to provide both products and service platform, or simply offer product but work together with the third-party partner to provide service platform,"stated Wu from Hikvision.

With a select package from the service providers, users only have to pay a certain monthly fee to monitor their surroundings. If they encounter any problems with their service or equipment, a simple phone call to the service providers will ensure the problems are fixed.

Taking A Different Route
Not only are cube cameras breaking barriers and establishing a presence in the market, they are also causing a shift in traditional distribution channels. Employing a slightly different strategy, cube cameras are distributed more through service providers as its major channel instead of through IT-based distributors or systems integrators. Also, service providers have a customer base that is more likely to be comprised of users from the residential and SMB sectors as opposed to traditional channels. Now that cloud services are becoming increasingly common, it will surely drive the adoption of cube cameras. As users from the residential and SMB sectors are even more unlikely to have the network knowledge needed for IP-based cameras, it is much more convenient when all they need to do is pay a monthly service fee for service providers to install cameras in their homes or stores and fix any bugs that the system is likely to encounter over time.

2014/08/14

A&S Viewpoint - Selling Service Becomes Key to Winning Commercial Market


With little differentiation among security products, many companies are having a hard time sustaining good profit margins year by year. Therefore, some companies started to explore new business models to maintain their growth and profit. Lately, a few leading companies have changed from a product-oriented sales model to a service-oriented one. By selling service, these companies found their promise land.

Many security companies are aware that their profits have been shrinking over the years. This can mainly be attributed to the little differentiation among general security products, just like current consumer electronic products. If they continue to follow the traditional product-oriented sales model, these companies may end up with zero profit or losing market share.

From The Original Product-Oriented TO Service-Oriented Sales Model
The new service-oriented sales model is now being adopted by many companies. According to the prediction of many industry experts, in the future, companies will mainly earn their profits not through selling products, but via services. That means, in the future, suppliers are most likely to provide their products for free but earn their profits by charging a monthly/annual service fee. For instance, one supplier may provide time-attendance systems to a retail store for free, but charge the store annual service fees for maintenance and monthly time-attendance reports.

Another company shared that it has tried to diversify their business models by using several different approaches, such as the traditional product-oriented model, product sales bundled with data analysis service model, and the service-oriented model. Its services include providing professional data analysis reports on customer flow and POS records for retailers. This way, they are provided with enough marketing information to create more effective business strategies. As for the service-oriented business model, the company expressed that it provides all hardware and installation services for free and will only charge an annual service fee. The company is also able to provide the end user with a free trial of its data analysis report for a certain time period. If the end users want professional business management consulting services, the company could provide the extra service by charging an additional fee. For the end users, especially from major chain stores who are unwilling to invest a large amount of money in security equipment, the service-oriented business model seems to be more attractive.

Now, many industry experts say that end users have become more aware of the value of using customer flow analysis, which is now standard in stores and shopping malls in China, and how it can contribute to their corporate management strategy.

Cloud Services Boost Commercial Market
This new service-based business model has been gradually accepted by end users due to the popularity of cloud service. Cloud service is foreseen to be widely applied by retail stores and in intelligent building solutions in the near future. Instead of installing a local server, a chain store’s end user can easily obtain data, analysis reports, and surveillance videos from the cloud server, which is convenient, scalable, and budget-friendly.

In fact, some manufacturers in the security industry have already begun to provide some basic cloud services for SMBs to watch real-time surveillance footage in the store, factory, or office. Nevertheless, cloud service is not exclusive to the security industry; some Internet service providers have been proactively promoting their real-time surveillance service with free security camera devices as well. For these companies, they do not intend to gain profit only by selling products but also additional services, which is growing to be a trend in the security market.

Cloud service can also be applied to integrating time-attendance records, salary counting, and human resource management. Employees are able to check their salary and attendance record through a given account at any time, anywhere. Even though cloud-hosted time-and-attendance service is broadly accepted by the U.S. and European markets, most companies around the world still hold doubts in regard to privacy and security issues.

Despite its potential, the cloud service market is still developing. There are many problems to be solved before it turns into a fully developed solution. End users may find it convenient to access and save information no matter where and when; nevertheless, privacy and security concerns are still going to be the primary challenge for manufacturers. Still, we can expect the industry to provide pertinent solutions for it in the near future.